Chatbots had a bit of a moment in 2016, ushering in a new era of conversational commerce between advertisers and their audiences, but according to brandtech group You & Mr Jones the next frontier for brands will be humanising automation.

Check out the full article at The Drum:

http://www.thedrum.com/news/2017/01/18/how-influencer-chatbots-could-close-the-gap-between-content-and-commerce